Fiesta Hermosa 2026: Memorial Day Festival in Hermosa Beach

Date: Sat–Mon, May 23–25, 2026
Time: 11:00 AM – 7:00 PM
Location: Hermosa Beach – Hermosa Ave & Pier Ave, Hermosa Beach, CA 90254

Fiesta Hermosa returns for Memorial Day weekend, bringing three full days of art, music, food, and community to the streets of Hermosa Beach. As one of the South Bay’s longest-running traditions, this event has grown over the years while still keeping the same relaxed, beachside feel that makes it such a local favorite.

From 11:00 AM to 7:00 PM each day, Hermosa Avenue and Pier Avenue transform into a lively festival space filled with hundreds of vendors, live performances, and activities spread throughout downtown. The Makers Mercado features more than 200 booths with local artists, handmade goods, and unique finds, creating an easy way to spend time browsing and discovering something new.

Live music plays across multiple stages all weekend, offering a mix of local bands and performers. The Garden, formerly known as the beer garden, brings together music, local drinks, and a social atmosphere in one central space. While general entry to Fiesta Hermosa is free, access to The Garden requires a ticket, with re-entry allowed throughout the day.

The event also includes a wide range of activities, from carnival rides and games to a petting zoo and pop-up mini golf, making it easy to move between different experiences depending on what you’re in the mood for. Families, friends, and visitors can all find something to enjoy throughout the weekend.

Food is a big part of the experience, with vendors offering everything from casual bites to international flavors. The Food Fair features a variety of options spread throughout the festival, allowing you to explore and try different dishes as you go.

With shuttle options available and a walkable layout once you arrive, the event is designed to make it easy to explore. Whether you stay for a few hours or spend the entire day, Fiesta Hermosa offers a flexible and engaging way to enjoy the long weekend by the beach.

This is why We Love South Bay Local. Events like Fiesta Hermosa bring together tradition, local businesses, and community in a way that feels both familiar and exciting right here in Hermosa Beach.